Content Marketing Coordinator
Role Description:
This is a critical role for delivering on Oppilo’s customer promises and projects.
LinkedIN Profile Optimization (40%):
Content marketer is responsible for reviewing and editing client LinkedIn profiles.
The content marketer will:
- Review New Client Intake Forms
- Aid the client success manager in personalized strategies for each client
- Articulate the strategy to the copywriting team
- Attend client strategy sessions with the client success manager
- Edit LinkedIn profiles per Oppilo standards and client feedback
- Ensure copy is optimized for conversion, search and credibility
- Review and edit message sequences, as necessary
LinkedIn Content Marketing (40%):
Content marketer is responsible for reviewing and editing client content.
The content marketer will:
- Build personalized content strategies for Oppilo Clients
- Articulate strategies to copywriting and graphic design teams for social media posts and blog articles
- Edit content from copywriting and graphic design teams
- Provide content drafts to clients
- Review drafts with clients, as needed, and edit, as necessary
Manage Multi-Channel Tactics / Projects (20%):
For small business owners and marketing managers who retain Oppilo for other channels.
The content marketer will:
- Create Email Templates for New Client Leads and Internal Projects
- Build Email Drip Campaigns Conduct
Basic Requirements:
- US, Canada, or UK based
- Full fluency in spoken and written English
- Personal branding and personalized marketing knowledge and know-how
- Experience with Digital Marketing and Social Media Marketing
Additional Preferences:
- LinkedIn Experience
- Familiarity with 3rd Party Tools and Platforms (i.e. Zopto, Canva, Zoom, Calendly, Wordpress, Google Analytics, Google AdWords)
- Familiarity with basic design principles
Other:
- Part-time contract position, but will grow over time
- Remote